Publications

Understanding Trademark Law: A Beginner's Guide

• Linda
  De Novo Enterprises, ...

Understanding Trademark Law: A Beginner's Guide offers readers an introduction on how to register, maintain and enforce trademark rights. Intellectual property is an evolving area of law that seeks to create a fair balance between the privilege to enter markets and compete and the privilege to realize the full value of one's own goods and services without unfair competition. As of 2007, nearly 395,000 trademark applications were filed with the PTO. In this publication, Linda A. Tancs provides an overview of intellectual property law as it relates to trademarks and offers step-by-step guidance on how to register a mark with the U.S. Patent and Trademark Office (PTO).

In addition, she explores important topics such as how to protect and use a trademark; how to complete a trademark application; pre- and post-registration procedures of the PTO; how to monetize trademark assets; infringement issues such as likelihood of confusion, dilution and counterfeiting; and the intersection of trademarks and e-commerce. The appendices, together with the bibliography and recommended reading section, provide readers with relevant statutes and other information to expand their research. The glossary contains a summary of key terms defined throughout the book. This user-friendly resource is essential for anyone seeking an introduction to trademark law.

Tancs, L. 2009, Understanding Trademark Law: A Beginner's Guide, Oxford University Press.