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Software as a Solution


CRM is a software application that automates the marketing, selling, and service functions of business. It collects data about customer activities on the company’s website, and any other interactions the company has with its current and potential customers. CRM uses this information for selling more goods or services to the customers, and maintaining customer loyalty.
The major CRM products are Oracle Siebel CRM Applications, Salesforce CRM, and Microsoft Dynamics CRM. Oracle CRM on Demand is easy to navigate. It provides training and support. Oracle CRM has solid reporting capabilities and online resources.
The disadvantages are that Oracle CRM on Demand does not offer the ability of integration with social media sites. It has limited mobile capabilities, and limited ability to use additional third-party tools.
Oracle CRM is very expensive, and has a reputation for high risk and deployments. Nonetheless, it is ideal for enterprise-level customers. Salesforce CRM has an easy-to-navigate interface, multiple sourced support, and guides assisting with advanced functions of the application. It allows customizing the CRM to different business needs, and gives access to data on mobile devices. Salesforce provides tools to get data from social media. It allows installing of third-party applications. Among the disadvantages are that Salesforce does not provide a service level agreement, and it is more expensive than other CRM products. Salesforce CRM applications are designed for businesses of all sizes and industries. 38% of users are the companies of the mid-market. At the same time, not every small business can afford it.
Microsoft Dynamics CRM is easy to navigate for Microsoft Office users, as it has a classic Microsoft interface and guided dialogue. It has solid reporting capabilities and good online support. The lack of social CRM features and limited capabilities of third-party expansion of the CRM are among the disadvantages. It is designed for enterprise company size. Selecting CRM application is a choice between functionality, price, and ease of handling. Robust CRM will not be efficient for a small simple business.
This entry was prepared by Kyle Mitchel, who works at the source which can help to rate my college essay https://topwritingservice.com/rate-my-college-essay/

Mitchel, K. 2021, Software as a Solution.

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