Publications
Contradictory Thinking in the Minds of Personal Injury Lawyers who Advertise in the Yellow Pages
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Tom
Zerald Communications...
There must be something perpetually niggling you about your Yellow Pages program, whether you are running a double truck or something more modest. Your logical mind is in a perpetual collision course with your gut, because unless you are totally different from every other personal injury law firm, your advertising "program" makes no sense.
St. Louis, T. 2009, Contradictory Thinking in the Minds of Personal Injury Lawyers who Advertise in the Yellow Pages.