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5 Shipping Tips For Your E-Commerce Business

• Jade Lu
  Sep 03 2018, 07:49 AM
  When it comes to devising a shipping plan for your e-commerce business, there are a few things to think about. You will need to determine the size and weight of your business’ products, the price that your customers will be willing to pay and the amount of money you will allocate in your financial budget for shipping or delivery expenses. This will be dependent on the type of products that business offers as well as the scale of your business. Nevertheless, you will want to attain the most cost-efficient and effective method of shipping services for your e-commerce business. Here are five shipping tips for your e-commerce business.
  
  Delivery service provider
  An efficient and seamless way of shipping your products to your consumers is through seeking alternatives to traditional parcel delivery services. Search for affordable and convenient delivery service providers such as Pitney Bowes’ SendPro + Sendle postage solution. Your parcels are collected from you and you can track them to the point of delivery. This way you know the whole time where your packages are and whether the customer has received them. This information allows you to provide the best customer service possible.
  
  Packaging and presentation
  You will be required to choose from a wide range of various packaging options when sending off your products to your customers. You may save on packing costs by removing padding or sending products in satchels rather than boxes. However, customer satisfaction is critical as packing a certain way can reduce the quality of the unboxing experience, and perhaps may be more prone to damages during travel. Offer opportunities for your customers to provide feedback with shipping. Your packaging itself is a key marketing channel that promotes your brand’s image and quality.
  
  Offer free shipping
  Paying high shipping can instantly detract customers from completing the final process of the transaction when it comes to online shopping. Offering free shipping is effective in encouraging customers to purchase a product as they won’t feel as though they are paying for an extra cost. An alternative is gaining a competitive advantage by offering no shipping charges and by paying for the shipping cost yourself. Consider the prices of your other competitors’ product prices and identify their shipping charges. Analyse multiple competitors and base your product prices and shipping charges to appear that your products are the inexpensive option. Keep in mind that although you are trying to price lower to your competitors, you do not want to fall into losing money so ensure that your selected method attracts sales.
  
  Create a shipping station
  When operating an online business, it is highly critical to maintain an organised inventory area. Whether that is in your garage, basement or even a warehouse, you will need to have a structured location to store inventory and easily track your inventory quantity. This is critical when you experience high levels of demand for your product or when your e-commerce business offers more than one type of product. Within this space, you will also need to create a station that will be used for packing and to produce and store any labels, ‘thank you for purchasing’ cards or extra mesh or material to enhance the presentation of the package.
  
  Offer free extras
  Customers like to know that there are businesses that are putting a high level of care into their products. It is essential to provide free or optionally paid additions for customers to select greater protection for their product. Add-ons you can offer include tracking, insurance and signature on delivery. Being transparent with delivery timing will build trust with your business and will improve customer satisfaction. By adding value to the delivery process, customers will feel like they are in more control and hold flexibility over their purchases.
  
  No matter how large or small your business is, it is essential to optimise your shipping process for your customers as well as for your business. Maximise your shipping spend and streamline the delivery process by investing in cost-efficient approaches. Which delivery shipping tips will you use to grow your e-commerce business?
  
  

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