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4 Simple Steps to Make Your Small Law Firm Look More Professional

• Brian Anders
  Mar 14 2017, 01:11 PM
  Having a small law firm does not mean that you can’t look as professional as the biggest firms out there. Not only is it possible, but it can even be easy. Follow these simple steps to be looking more professional in no time at all.
  
  
  
  1. Improve your website
  Your website should have a simple but effective design which allows potential clients to easily browse and find the information that you need. It should also be responsive, which means that it adjusts to fit the size of the screen that it is displayed on. It is of the utmost importance that your website can be viewed easily on mobile. The site should look modern and fresh, not old and outdated. It should also retain a certain professional gravitas, so avoid bright colours and custom fonts.
  
  2. Have professional contacts
  Your contact details should make you look as professional as possible. You may be surprised to learn that just having an email address and a phone number doesn’t always make you look great! You need to ensure that you have a professional email, which is normally [email protected]/* */ You can also use emails that start with [email protected]/* */ or [email protected]/* */, or other variations, for a generic email address. As for your phone number, this shouldn’t be a mobile phone or a simple area code, but something with more weight behind it. You can use a service like Zintel to learn about 1300 and 1800 numbers cost and get them for your law firm.
  
  3. Use professional invoicing systems
  When you already have a client, you might think that you no longer need to impress them. But a lot of business can come from referrals or repeat customers. In order to get this, you need to keep that professional image up at all times. You can use an online billing service to ensure that your bills and invoices always look great. It should give clients the amount that they owe and when it is needed by, and also include your logo plus all important contact details. You should also have a system that automatically reminds them when invoices have not yet been paid, and alerts you when they are overdue.
  
  4. List customer testimonials
  When you are just starting out this may be hard, but over time you can grow your list of successful cases and happy clients. Ask them to give you a written testimonial after working with them that you can display on your website. A testimonial demonstrates that you know what you are doing, and that you can be trusted to get the job done. It also helps to convince those who might be unsure about whether you are the right fit for them. Above all, it shows that you have tackled cases and have good experience!
  
  Looking more professional is very important in law. With this new professional image on your side, you will watch the referrals and conversions coming in thick and fast!

  [Edited Mar 14 2017]

  
  

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